Different hideaways – JO&JOE hotels starts with different luxury ideas

What is luxury?
The average gives the world its substance. The exceptional its value.

Contributed by Jens Hoffmann.

Yes, the solitude of a secluded island is fun.

But the world is changing, why not a home that is open to the external world and designed to meet the millennial people and all those who value sharing, spontaneity and experience.

JO&JOE rounds out the Group’s economy-brand portfolio, providing a solution for the vast international community of digtal nomads entering the travel market.

To cater to this new demand, JO&JOE aims to expand rapidly by opening 50 venues by 2020, with locations including Paris and Bordeaux (2018) as well as Warsaw, Budapest, Rio and São Paulo.

The Accor brand will take root in bustling city-center locations that are close to public transport and less than 15 minutes away from the major points of interest.

The project is an example of “excubation” led by AccorHotels’ Marketing Innovation Lab, which identifies, tests and shares disruptive solutions that can generate additional revenue for the Group.

The JO&JOE brand is the result of a co- construction process with future guests, external experts, students, the shadow executive committee and AccorHotels teams, with the overarching aim of challenging conventions and imagining the future of hospitality, catering and social interaction.

The concept is designed to promote positive community living thanks to common areas that are open to both the external and internal worlds. An integral part of neighborhood life, JO&JOE always has something going on, be it a concert, a yoga class or meditation.

The JO&JOE team and the Townsters and Tripsters themselves help keep the venue active and buzzing, nota- bly thanks to the brand’s geosocial application, which helps bring people together.
Reflecting the Group’s overall strategy, JO&JOE’s catering is based on research and in-depth analysis into millennials’ aspirations.

The result is an unconventional -new luxury- offering starting at shoestring budget.

The bar is central to the JO&JOE social experience. Its unique design and high visibility from the street encourage local residents to join guests to enjoy a wide range of drinks, focused on a flagship product (wine, beer or cocktails), with a unique selection promoting local and craft products.

The collaborative kitchen offers guests a showcase for their culinary talents and a stage for sharing their best recipes.

Give it a try, after a few nights in Shangri-La, Mandarin….
Why not?
Stay tuned-