The Netherlands is famous for its windmills, wooden shoes and Delftware – and for KLM of course. What do you get when you combine all of these things? KLM’s new worldwide campaign ‘Tile & Inspire’.
As part of the campaign, KLM has invited Facebook and other fans from around the globe to create a Delft blue tile showing their (profile) picture and an (inspiring) personal message. The tiles submitted by participants put them in the running to have their message placed on a real Boeing 777-200.
KLM cherishes its Dutch roots. And since Delft blue is an intrinsic part of the national Dutch heritage, KLM is already treating business class passengers to a small Delft blue house on every flight. A new house is launched each year on the anniversary of KLM. This year marks house number 91.
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